How to Advocate for Change in Your Organization

advocate change process reframe change model Apr 04, 2023

As a leader, you know it can be difficult to get your employees on board with change initiatives. Even when people understand the necessity of making changes, there’s still resistance as they adjust to new processes and procedures. That’s why it’s so important to advocate for the change and rally the troops behind it. But how do you do that? Keep reading for tips on how to effectively advocate for change in your organization.

Change Practitioners

A big part of advocating for change is getting the word out. Change practitioners should use networks, promotional campaigns, and leadership forums to generate excitement about the project and create a sense of urgency around it. Make sure you tailor your messaging specifically to your organization and its goals so that everyone understands what they stand to gain from this change.


As managers, you have an important role in advocating for change as well. Encourage your employees to participate in any opportunities presented by the change practitioners, but also make sure you get involved yourself! Showing support through participation is a great way to show that you’re truly invested in this initiative and want everyone else on board too.


As a sponsor of the initiative, you should attend any events and facilitate conversations about why this project is necessary and how it will benefit all stakeholders involved. You should also be sure to actively participate in any opportunities presented to advocate for the project - after all, seeing someone who is at the top of their organization actively engaging with something helps others feel more comfortable doing so as well!                                                                                                                                                                                               

When done right, advocacy can help ensure that people are excited about upcoming changes rather than resistant or fearful of them. By promoting the project through networks, creating a sense of urgency around it, engaging teams together through involvement from leaders within an organization, and inspiring action towards achieving common goals, successful advocacy strategies can help bring people together towards achieving success and achieving meaningful progress within an organization or company. So, get out there and start leading by example – it’s time to rally those troops!

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